Why Add Your Website on Instagram
Adding your website link to your Instagram profile makes your business visible and accessible directly from your social networks. This facilitates the discovery of your services, products, or menus by your followers and visitors, and helps generate qualified traffic to your site. In short, it’s a simple and effective way to connect your customers to your online presence.
Direct Link or Linktree?
The direct link takes your visitors immediately to your site, which promotes real traffic and indexing by Google, enhancing your natural SEO.
On the other hand, a Linktree groups several destinations (site, menu, reservations, social networks) but redirects your visitors through an external page. This extra step limits the SEO impact on your site and may slightly slow access to your content.
Technically, the direct link is simpler and faster to load, while Linktree offers more flexibility if you have many destinations to share.
How to Add Your Website on Instagram
Follow these steps to integrate your website into your Instagram profile:
Access Your Instagram Profile
Open the mobile app or go to Instagram from a computer, then click on “Edit Profile”.
Add Your Website
In the “Website” field, enter your site's domain name (e.g., mydomain.com).
Save Your Changes
On mobile: tap the blue ✓ at the top right.
On a computer: click “Submit” at the bottom of the page.
Your website will then instantly appear on your profile, ready to be viewed by your followers.