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Automated Generation of JSON-LD Schemas

The automated generation of JSON-LD schemas by CentralApp creates a solid foundation for search engines and AI systems to accurately understand your business.

Jean-Charles avatar
Written by Jean-Charles
Updated over 2 weeks ago

CentralApp automatically generates Schema.org structured data in JSON-LD format on every page of your website.

In practice, we automatically add "machine-readable" information to your site so that Google and AI assistants better understand your business. This is known as structured data in JSON-LD format.


This mechanism is entirely automated and requires no manual configuration.

Why this process is automated

Structured data is only effective if it is:

  • Complete

  • Consistent

  • Up-to-date

  • Correct across all languages and pages

Manual markup quickly becomes obsolete or inconsistent. By generating JSON-LD automatically:

  • Your data continuously reflects what is entered in CentralApp

  • Updates are immediate and reliable

  • Multilingual and multi-location sites remain consistent

  • Search engines receive a single, clean source per page

This approach adheres to the best practices of Google and Schema.org and is designed for sustainable scalability, at the cost of an inability for manual customization.

What is automatically covered

From your CentralApp content, we generate structured data for:

  • Web pages
    Canonical URL, language versions, and main topic

  • Organization / Local establishment
    Name, address, geolocation, hours, price range, photos, logos, and social profiles

  • Events
    Dates, location, organizer, and venue

  • Job offers
    Job title, contract type, location, and validity period

  • Rooms & venues
    Rooms clearly linked to their establishment

  • Menus
    Sections and menu items when available, or link to a PDF menu

  • Articles & blog posts
    Publisher, author, publication date, and images

All these entities are interconnected, allowing platforms to understand relationships (for example: which room belongs to which establishment, or which event is linked to which venue).

What this enables

Automated Schema.org markup improves how platforms consume your content and enables:

  • Rich search results (logo, hours, menus, events)

  • Eligibility for Google Jobs and Google Events

  • Better visibility in local search

  • More reliable understanding by AI assistants and rich results

  • Safer management of duplicates across languages and pages

This directly enhances the visibility, credibility, and consistency of your online presence.

How reliability is ensured

JSON-LD data is generated directly from your CentralApp information:

  • Any content update triggers an automatic update of structured data

  • Stable identifiers ensure consistency of links between content and languages

  • No risk of obsolete or contradictory markup

Known limitations

  • Event pricing will be included when this feature is supported by the product.

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