Descriptive information has two roles. It will make a customer choose your establishment over another one and it will also greatly increase your referencing. These are divided into 4 sections : description, introduction, concept/history and video.
The description must summarize in a few words your establishment to the customer. This field is optional but highly recommended to increase your referencing.
The introduction of your establishment is a very short text that you could send by SMS and that must answer in a concise and clear way the basic questions that your customer is asking:
- What am I being offered?
- Where is it located?
- Why should I choose this establishment?
Important : This introduction is not fixed, so we invite you to quickly indicate a first version of your description and to modify it later if necessary.
The latter has been limited to 500 characters (which is an average of 2 paragraphs) in order to force you to concentrate on the essential.
These first two sections will only be visible on the home page of your website. It is therefore essential to have a catchy text to give a good first impression to the site visitor.
Concept & History
The Concept section allows you to explain in detail your proposal and how you stand out from your competitors.
It is also the ideal place to express yourself with passion and show what is the true identity of your establishment.
The History of your establishment is a text that allows you to explain :
- How did the facility become what it is today?
- Why does it exist?
The characters are unlimited, so you can fully describe your brand.
These two parts will be found on a dedicated page, the "About" page.
Important: The texts indicated on your site will have a very important impact on your referencing. Indeed, it will be important when writing them to indicate the keywords searched by your customers in order to have a chance to appear in the searches they could make.
Adding a video is ideal for clearly communicating the spirit of your establishment to the customer. This video may already be online and can be linked from sites like YouTube, Vimeo, Facebook, Dailymotion and Twitch.
This video will be visible on the "About" page of the website.
You will be able to view this video by adding the link to this video in the Source location of the "About" feature.
We advise you to provide a video in good resolution and consistent with the graphic charter of your site.