Languages

About

Having your website in multiple languages is important for an establishment, especially if you have one of the following criteria:

  • You have a tourist clientele
  • You live in a multilingual country
  • Your neighborhood attracts a business or multi-cultural clientele

The website will automatically load in the user's language (depending on the language of their device) if it is available on your site.
When it is not available, the site will be displayed in the website's primary language.

 

Translate your website

In order to be able to address your customers in the language that best suits them, CentralApp allows you to activate other languages on your website.

To do so, log in to your CentralApp account. Then click on the "Information & Settings" tab of your business, click on the "Languages " feature and add the languages you want to activate.

Once the new language(s) are activated, the general structure of the website will be available in that language.
However, all the content you have added will not be translated automatically
. Therefore, you need to translate the textual content in the following features:

  • About
  • Team
  • Menu/Price list/Products
  • Rooms
  • Portfolio
  • Featured messages
  • Events space
  • Events venue
  • Franchise
  • Branding (Slogan)

Important: You don't have to do a literal translation of the content for each language. Remember to include keywords and content specific to your audience in each language.

 

Add a translation

To add a translation to an existing piece of content, you must first go to the feature of the content in question. Then, you will see that above the frame where the text is located, a tab corresponding to the language is visible. You can then click on the corresponding tab to add the text in the desired language.

 

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If you want to translate a detailed menu, a price list or a catalogue, you must first activate the translation of the list by modifying the parameters of the menu in question (after entering the menu modifications).

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You can activate your menu in a language by clicking on the button on the right (it should turn green) and adding the title of the translated menu.

You will then have the possibility to translate each section (in the "Section" settings) as well as each dish of your menu.

 

What languages are available?

CentralApp currently offers 5 different languages:

  • French
  • English
  • Dutch
  • Spanish
  • Italian

Other languages will also be added in the future. If a language you want is not listed, please contact us to suggest it.

What is the primary language?

The primary language is the default language used on your website.
In some cases, if the translation is missing, the main language version will be displayed.

Also, some SEO sites do not support information in multiple languages. In these cases, CentralApp transmits information in the language you set as the primary language.

3 reasons to translate your website

Reason #1: It's the #1 SEO criterion

Did you know that search engine rankings are specific to each language? Not having a site in the person's language means losing a chance to appear in the search results for a customer who speaks another language than your site.

In other words, having a multilingual website will increase the visibility of your establishment on Google.

Reason #2: Attract more customers to your location

Not addressing the customer in his language can lose him because he does not find his way around.

Not having a multilingual site is therefore one of the most important elements of loss of visitors for a website.

Reason n°3 : Credibility towards the competition

Imagine that an Internet user in another language goes to your site that is only available in your language. Chances are, they won't understand a word and will go to the competitor's site that is translated into their language.
If your site is available in multiple languages, it allows customers to see the products or services you offer and therefore increases your chances of acquiring new customers
who might go to your competitors if they cannot find the information they want.

 

 

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