Branding

About

Branding is the essence of your website. It is mainly thanks to it that your site will be unique and in your image. It is therefore important to understand it in order to better master it.

To modify the branding, go to the "Information & Settings" tab, then click on the "Branding" feature in the "Website Settings" section. You can then configure the branding as you wish.

The different settings below allow you to better define your identity and to propose you a customized website. 

Branding Questionnaire

The questionnaire will define in depth the look and feel of your websiteand how the different elements of the site will be articulated around it.

This tool proposes you to answer some questions to better define your identity, your positioning as well as the role of the website, to then propose the website the most adapted to your identity.

First of all, you will have to define the objective of your website among three proposals:

  • To present your universe
  • To reassure
  • To inform

Then you will be asked the following questions:

  • How do you define your establishment and its atmosphere?
  • How do you position your establishment?
  • What type of clientele do you target?

For each question, you must choose between 1 and 3 options among the different proposals.

Depending on your answers to these different questions, each element of the website (such as font, gallery layout, navigation bar, button shape, etc.) will be optimized to best match your identity. Feel free to try different combinationswhile watching the result by refreshing your site page.

Color

CentralApp allows you to choose the main color of the website. This color will be used on different elements of the website and sometimes in variations of it. It is therefore important to choose a color that is adapted to the graphic identity of your brand.

Two options are available for this purpose:

Pre-selected colors

Choose from the colors pre-selected by CentralApp.

Custom color

Choose a specific color using the selection tool by clicking on the color rectangle. You can then either enter the color code or use the tool to choose the specific color.

Tagline

If you have defined a tagline for your establishment that is already on many marketing materials, this is the perfect place to put it.

It is not mandatory to have one. If it is filled out, it will be on the home page of the website.

Was this article helpful?
0 out of 0 found this helpful