Branding is the essence of your website. It is mainly thanks to it that your site will be unique and in your image. It is therefore important to understand it in order to better master it.
To modify the branding, go to the "Website editor" tab, then click on the "Branding" feature in the "Website editor" section. You can then configure the branding as you wish.
The different settings below allow you to better define your identity and to create a customized website.
CentralApp allows you to choose the main color of the website. This color will be used on different elements of the website and sometimes in variations of it. It is therefore important to choose a color that is adapted to the graphic identity of your brand.
Two options are available for this purpose:
Choose from the colors pre-selected by CentralApp.
Choose a specific color using the selection tool by clicking on the color rectangle. You can then either enter the color code or use the tool to choose the specific color.
If you have defined a tagline for your establishment that is already on many marketing materials, this is the perfect place to put it.
It is not mandatory to have one. If it is filled out, it will be on the home page of the website.
The questionnaire will define in depth the look and feel of your website and how the different elements of the site will be articulated around it. You can also access the branding questionnaire from the "Preview" page, in order to try different combinations and see how they look.
Depending on your answers to these different questions, each element of the website (such as font, gallery layout, navigation bar, button shape, etc.) will be optimized to best match your identity.
First of all, you will have to define the objective of your website among three proposals:
- To present your universe
- To reassure
- To inform
Then you will be asked the following questions:
- How do you define your establishment and its atmosphere?
- How do you position your establishment?
- What type of clientele do you target?