Why the 'About' Page is Essential
This page plays a key role in your online communication:
Introduce your business: activity, services, location, strengths.
Highlight your concept: history, values, approach, and unique proposition.
Create a connection with your clients: authenticity, transparency, and commitment.
Optimize your online visibility: natural integration of keywords related to your activity and geographical area.
Best practice: think of this page as a human and sincere presentation, not just a marketing text.
Before You Start: Prerequisites
Before writing your content, make sure you have your key information ready:
main activity
services offered
location
values
differentiating elements
This will allow you to write faster and maintain a consistent message.
Accessing the 'About' Section on CentralApp
Log in to your CentralApp account
Open the site editor
In the sections menu, click on 'About'
Writing Your Content
The 'About' page consists of three complementary parts. Each has a specific role.
Description (120 characters max)
Introduction (500 characters max)
Concept (detailed text, no character limit)
The Description (120 characters maximum)
Objective: provide an immediate and attractive overview.
To include:
your activity
your location
your specialty or strength
SEO Tip: use natural keywords, without overloading.
Examples
Restaurant in Lyon
"Italian restaurant in the heart of Lyon, specializing in fresh pasta and seasonal products."Wellness center in Bordeaux
"Spa in Bordeaux offering massages, treatments, and personalized programs."2. The Introduction (500 characters max)
The Introduction (500 characters maximum)
Objective: quickly present your offer and entice to read further.
Tips:
get to the point
adopt a clear and engaging tone
highlight your main promise
Examples
Hair salon in Lille
"Located in the center of Lille, our salon offers tailor-made services for women and men, with special attention to products and details."Creative workshop
"Our space offers artistic activities for children and adults, in a stimulating and friendly environment."
The Concept (no character limit)
Objective: delve into your universe and added value.
To develop:
your story or passion
your values
your method or approach
your long-term vision
Concrete examples
Restaurant
"We work with local producers to offer authentic and seasonal cuisine. Each dish is designed to provide a convivial and memorable experience."Wellness coach
"My approach combines listening, kindness, and concrete tools to guide each client towards more balance and serenity."Yoga studio
"We offer classes for all levels, focusing on physical and mental well-being, in a bright and soothing space."
Best practice: regularly review and adjust this text to reflect the evolution of your business and client feedback.
Add a Video to Enhance Your Concept
Adding a video makes your page more lively and engaging.
Prepare Your Video
The video must be hosted on YouTube
It can showcase your business, your team, your expertise, your services
Embed the Video in CentralApp
Copy the YouTube share link
In the 'About' section, paste it into the designated field
Enable the 'Display on my website' option
The video will appear directly in the Concept section.
Tip: combine text + video to enhance understanding and capture attention from the first seconds.
Best Practices for a Successful 'About' Page
Throughout the writing process, keep these principles in mind:
Clarity and readability: short sentences, spaced paragraphs, explicit titles.
Authenticity: speak truthfully, highlight your identity.
Light and natural SEO: relevant keywords, without forcing.
Regular updates: adapt your content to the evolution of your business.