It often happens that a Google listing already exists for your establishment, created automatically by Google or by third parties. If you see the mention "Claim this business", it means it is not managed. Taking control is step #1 to master your brand image and boost your local SEO.
Why claiming your listing is essential
Claiming your listing transforms a passive presence into a real marketing tool:
Total control: Modify your hours, address, website, and description in real-time.
Customer interaction: Respond to reviews and post news or events.
Statistics: Track how customers find your establishment (keywords, calls, directions).
Prerequisites
You must have an active Google account.
Access to the establishment's email address or phone.
Know the exact information of your establishment (address, hours, phone number).
Steps to claim your listing
Open Google Maps in your browser.
Search for the name and city of your establishment.
In the sidebar of the listing, click on "Claim this business", then on "Manage now".
Select a verification method and follow the instructions.
Page verification
Google will not give you access to the listing without proof that you are indeed linked to the establishment (owner, manager, or marketing manager). Here are the most common methods:
Postcard (Standard): Google sends a code to the physical address of the establishment within 14 days.
Code by phone or email: Available if Google already has reliable information about your business.
Video recording: Film your premises, signage, and professional equipment to prove the real existence of the business.
Concrete example:
For a restaurant, the video should show the storefront, the menu, and ideally the owner opening the door with their keys.
Resolving common issues
Some situations can complicate the claim process. Here's how to handle them:
Situation | Action to take |
The listing is already verified by someone else | Click on "Request access". Google will contact the current owner for a transfer. |
No listing exists for my establishment | Create a new listing via the Google Business Profile portal. |
The code does not arrive after 15 days | Do not change your information. Request a new send or contact support. |
If you need assistance, consult the Google Help Center or contact their support.
Best practices after claiming
Once the listing is verified, do not leave it inactive. An active listing generates more trust and enhances visibility:
Complete the profile: Fill in 100% of the fields (services, products, description).
Regular photos: Add quality photos of your interior, team, or key products.
Respond to reviews: Thank positive customers and respond courteously to critiques.
Special hours: Update your hours for holidays and vacations.
Conclusion
Claiming your Google Business Profile is simple but rigorous. With a Google account, accurate information, and properly executed verification, you can:
Fully control your listing.
Interact effectively with your customers.
Improve your local visibility and marketing performance.
Follow the steps carefully and ensure to quickly resolve common issues to secure the management of your establishment.