Why Businesses Are Verified
SEO Optimization: Verification helps stabilize your business name and category on Google, which promotes better search engine ranking.
Information Consistency: It prevents frequent changes that could harm your business's visibility.
Unverify a Business
If you need to perform an unverification, contact CentralApp support to minimize the impact on your visibility. Unverification is generally not recommended, as it can affect your SEO and information consistency. However, it may be necessary in the following cases:
Official Business Name Change
If your business changes its name, the current verification might block automatic updates on Google or your directories. Unverification allows you to correct the name without creating an SEO conflict.
Significant Change in Category or Activity
For example, if a restaurant becomes a tapas bar or if you change the main activity. Unverification allows you to update the category correctly across all platforms.
Technical Issue or Error in Initial Verification
If a business was verified with incorrect information (wrong name, address, category), unverification allows you to start with a clean slate.
Unverification should remain exceptional. Each verified business benefits from more stable search engine ranking and better consistency on Google and your directories.