Why Integrate an External Analytics Tool
Visitor analysis is essential for making informed decisions. With an external tool, you can:
Measure your traffic: number of visitors, most viewed pages, session duration.
Analyze key actions: button clicks, bookings, purchases, forms.
Optimize your marketing campaigns: understand the effectiveness of your ads.
Improve user experience: identify common paths and friction points.
CentralApp makes it easy to integrate these tools so you can manage your business with reliable and actionable data.
Add Your External Analytics Tools
Retrieve Your Google ID
Depending on the tool used, you will need to retrieve a specific identifier from your Google account:
Google Analytics 4:
G-XXXXXXXGoogle Ads (conversions):
AW-XXXXXXXGoogle Tag Manager:
GTM-XXXXXXX
These identifiers are provided directly in the corresponding Google interface.
Feel free to consult Google's help to learn more about setting up and using your tags.
Access to Analytics Tools
To activate an external analytics tool, you must have a Google account and the necessary permissions to access the identifiers.
Then:
Go to the Site Editor.
Select External Analytics Solution.
You will access the area where you can add and manage your tracking tag.
Paste your identifier into the designated field
Save your changes
Once the tag is added, tracking is automatically active on your site.
Supported Tags
Supported Tags and Benefits
Google Analytics 4 (G-XXXXXXX)
Analyze your site's traffic in detail:
Number of visitors
Pages viewed
Browsing duration
Actions taken (clicks, interactions)
Google Ads Conversions (AW-XXXXXXX)
Measure the real impact of your advertising campaigns:
Number of conversions after a click on an ad
Key actions taken (booking, purchase, registration)
Profitability of your campaigns
Activation: retrieve your tracking ID and add it in CentralApp.
Google Tag Manager (GTM-XXXXXXX)
Manage multiple tracking tags from a single tool:
Deploy Google Analytics, Google Ads, and other pixels
Modify your tags without touching the site's code
Test and adjust tracking easily
Activation: retrieve your GTM ID and add it in CentralApp. GTM then becomes your central point for tracking management.
Best Practices
To optimize the use of your tool:
Use only one main tool to avoid data duplication.
Verify your identifier before saving it (G-, AW-, GTM).
Allow 24 to 48 hours for data to be properly reflected.
Set clear goals: bookings, clicks, sales.
Regularly analyze your results to adjust your strategy.