Why Integrate the Meta Pixel
With the Meta Pixel, you can:
Measure your conversions: purchases, bookings, sign-ups.
Analyze key actions: button clicks, completed forms, user journeys.
Optimize your Meta ads: target audiences who have interacted with your site.
Improve user experience: identify journeys and friction points.
The Meta Pixel provides reliable data to drive your campaigns and better understand visitor behavior.
Prerequisites
A Meta account (Facebook/Instagram) with access to the Events Manager.
The Meta Pixel must be created in your Meta account to obtain the Pixel ID.
How to Add the Meta Pixel
Retrieve Your Meta Pixel ID
Log in to the Meta Events Manager.
Select Pixels and create a new Pixel if necessary.
Copy the Pixel ID in the format
123456789012345.
Add the Pixel in CentralApp
Go to the CentralApp site editor.
Select the "external analytics solution" option.
Paste the Pixel ID into the designated field.
Save your changes.
Your Pixel is now active and collecting visitor data for your Meta campaigns.
Best Practices for the Meta Pixel
Ensure the Pixel ID is correct before saving.
Allow 24 to 48 hours for data to start appearing.
Set clear goals: sales, clicks, bookings.
Regularly analyze data to adjust your Meta campaigns.