Why Use a QR Code and Which Types to Choose
QR Codes allow establishments to simplify access to information and enhance customer experience. They are also a strategic tool to increase visibility and local SEO.
Main Advantages
Immediate access to information: your customers scan the QR Code and instantly access the desired content.
Improved customer experience: quick access to the menu, orders, or reviews without waiting for the server.
Different types according to your needs: menu, order, or Google reviews, depending on the activated features.
Simplicity and customization: add a logo, change the color, or enable a transparent background.
Concrete Usage Examples
QR Code Menu: placed on each table for instant menu consultation.
QR Code Order: integrated into flyers or posters to facilitate online orders.
QR Code Google Reviews: displayed at the entrance or checkout to encourage customer reviews and improve your e-reputation.
Prerequisites Before Creating a QR Code
Before generating a QR Code, ensure that:
The necessary features (menu, orders, reviews) are enabled on your CentralApp site.
If you want a QR Code for Google reviews, your Google My Business account is connected.
The information published on your site is up-to-date and complete, as it will be directly accessible via the QR Code.
How to Create a QR Code with CentralApp
Follow these detailed steps to generate and use a QR Code.
Access the QR Code Section
Log in to CentralApp.
Click on “QR Code” in the main menu.
The table of available QR Codes is displayed, with a “Get” button for each type.
Customize and Finalize
Add a logo to the center if desired.
Choose a color for the QR Code, ensuring sufficient contrast with the background.
Enable the transparent background if necessary for printed materials.
Select the QR Code Type
Choose the desired type.
Click on Get.
A preview of the QR Code is displayed.
Click on Download to save it to your computer.
Specific Case: QR Code Google Reviews
Connect your Google My Business account via the E-Reputation section.
Select the QR Code Google Reviews.
Customize the QR Code and finalize it before use.
For more details on GMB connection, see: Synchronize your Google My Business listing.
After Downloading
Ensure the QR Code works correctly with multiple devices.
Place it on visible and accessible supports for your customers.
Track performance if you want to analyze customer engagement.
Best Practices for Effective QR Codes
Position QR Codes at eye level and in visible areas.
Test the scan on different devices before printing.
Add a short explanatory text: "Scan to view the menu".
Choose the type of QR Code suited to the goal.
Maintain a simple and readable design for an optimal experience.
Perform regular updates if the site content changes.
Conclusion
QR Codes with CentralApp allow you to facilitate access to your content, improve customer experience, and strengthen your online presence. By following these steps and best practices, you can generate, customize, and deploy your QR Codes effectively and professionally.