Why Link Your Facebook and Instagram Accounts
Linking your Facebook page to your Instagram account allows you to:
Synchronize your posts: Save time by posting simultaneously on both platforms.
Enhance visibility: Your content reaches a wider and more consistent audience on Facebook and Instagram.
Centralize management: Track comments, messages, and statistics from one place.
Enable advanced features: Some advertising and e-commerce options require both accounts to be connected.
Connecting your Facebook page and Instagram account is a simple way to optimize your digital communication. By following these steps and applying best practices, you save time, increase your visibility, and improve audience engagement.
How to Link Your Facebook and Instagram Pages
Only users with the administrator or editor role on the Facebook page can make this connection. For more information on the different roles on this page: Facebook Helpdesk
Access Your Facebook Page Settings
Open your page and click on Settings in the top menu.
Select Linked Accounts.
Connect Your Instagram Account
Click on Connect Account.
A pop-up window will open. Enter your Instagram credentials and confirm the connection.
Verify the Connection
Once connected, your accounts are linked and your posts can be automatically shared on Instagram.
Disconnect an Account (if necessary)
To unlink the accounts, go back to Settings > Linked Accounts and click on Disconnect Account.
Best Practices for Managing Your Linked Accounts
Post consistently: Adapt your posts to the specifics of each network (formats, hashtags, tone).
Check your permissions: Ensure that the people managing your accounts have the correct roles to avoid any blockage.
Monitor statistics: Use combined insights to adjust your strategy and identify the best-performing content.
Secure your accounts: Enable two-step verification on Facebook and Instagram to protect your information.
Test cross-posting: Before posting extensively, do a test to verify proper synchronization and the appearance of posts.