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How to Add and Manage Your Concept Pillars

Pillars allow you to showcase your establishment’s key values and main strengths through visuals, descriptive text, and call-to-action buttons.

Written by Odile Lodewijck


Add a New Pillar

  1. From the Concept page (accessible via Website editor > Options > Concept), click the black Add a pillar button in the right-hand sidebar.

  2. The pillar creation screen will open.


Configure the Pillar Information

  • Status: Choose whether to display the pillar (Visible) or hide it from your website.

  • Pillar title: Enter a compelling title (required, maximum 70 characters).

  • Description: Write explanatory text for the pillar using the formatting tools (bold, italics, quotations, and links).

  • Pillar image: Click the Add an image frame to upload a visual that highlights the pillar.

  • Call-to-action button: Link a business objective or custom action to the pillar by selecting an option from the CTA type dropdown menu.

  • Click Save at the bottom of the page to save your new pillar.

Use the language tabs to enter your content in each language enabled on your website.


Manage Your Existing Pillars

In the Pillars section at the bottom of the Concept page, you can find all your saved pillars. For each pillar, you can:

  • Reorder the list: Use the drag-and-drop handle (the six-dot icon on the left) to change the order of your pillars on the website.

  • Edit: Click the Edit button to reopen the pillar details and update the text, image, or CTA.

  • Enable / Disable: Use the toggle on the right to show or hide a pillar instantly without deleting it.

  • Delete: Click the trash bin icon to permanently delete a pillar.

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