Before you start: prepare your key information
To write more efficiently and maintain a clear, impactful message, gather the following information beforehand:
Your main business activity
Your key products and services
Your geographical area / location
Your commitments and values
What sets you apart
Accessing the section in CentralApp
Log in to your CentralApp account.
Go to the sidebar menu and open the Website editor.
Under General, select “About”.
Structuring and writing your content
The description (max. 120 characters)
Objective: Provide an ultra-short, impactful summary of your business.
What to include: Your business activity, your city and your main speciality.
Examples:
Restaurant in Lyon: “Italian restaurant in the heart of Lyon, specialising in fresh pasta and seasonal produce.”
Wellness centre in Bordeaux: “Spa in Bordeaux offering massages, treatments and personalised programmes.”
The introduction (max. 500 characters)
Objective: Capture the reader’s attention, summarise your value proposition and encourage them to keep reading.
Examples:
Hair salon in Lille: “Located in central Lille, our salon offers bespoke services for women and men, with particular attention to the products we use and the smallest details.”
Creative workshop: “Our space offers artistic activities for children and adults in an inspiring, welcoming environment.”