Setting Up an Effective FAQ on Your Site
A FAQ (Frequently Asked Questions) allows you to quickly answer your customers' most common questions. It enhances the visitor experience on your site and can also boost your visibility in search engines.
Why Add a FAQ to Your Site?
A FAQ helps your visitors quickly find answers to the most common questions. It plays an important role for both user experience and your site's visibility.
Quickly answer customer questions: before booking, making an appointment, or visiting, visitors often look for practical information.
Improve user experience: when essential information is easy to find, visitors navigate your site more easily. This can encourage them to book, make an appointment, or visit your establishment.
Improve your site's SEO: search engines appreciate content structured in a question-and-answer format. A FAQ can help you appear in specific searches.
Tips for an Effective FAQ
When creating your FAQ, a few best practices can improve its readability and usefulness for visitors.
Use Real Customer Questions
The questions should reflect your visitors' concerns. For example:
Do I need to book? Do you offer vegetarian options? Do you accept groups? Is there a terrace?
Do I need an appointment? Can I come without an appointment? How long does a service take? Do you offer personalized services? Do you work with specific products or equipment?
Where are you located? Is there parking nearby? Is your establishment accessible to people with reduced mobility? Can I bring someone along?
Stay Clear and Concise
Answers should be short and easy to understand. The goal is for the visitor to find the information quickly.
Organize Questions by Theme
If your FAQ contains multiple questions, group them by categories. This facilitates navigation and reading.
Regularly Update Your FAQ
Your establishment evolves over time: hours, services, or offers may change. Therefore, remember to regularly update your FAQ to keep the information accurate.
How to Create a FAQ
The FAQ is configured directly in your site's editor.
Access the FAQ Option on CentralApp
Log in to your dashboard.
In the left menu, click on Site Editor.
In the list of features, select FAQ.
You will then access the FAQ management interface.
Enable FAQ Display
In the FAQ module, the Publication button allows you to enable or disable the section on your site. When publication is enabled, the FAQ option will be visible on your site if you have at least 1 item.
Organize Questions into Categories
If your FAQ contains multiple questions, it is recommended to group them by theme. This improves readability for visitors. To create a category:
In the Settings panel, click on Add a Category.
Click on the Add a Category button.
Name your category. For example: Reservations, Hours, Access, Services,...
Add Questions
Click on Add a Question, then fill in the following fields:
Question: Enter the question as customers ask it.
Answer: Write a clear and concise answer. You can add bold text or insert links.
Category: Select the corresponding category if you have created one.
Highlight: Enable this option if you want to display this question on the homepage.
Click on Save the Question.
Displaying the FAQ on Your Site
Once activated, your FAQ can appear in two ways on your site.
Highlighted Questions on the Homepage
When creating a question, you can choose to highlight it. In this case, it will appear directly on the site's homepage.
FAQ Page
All questions are grouped on a dedicated page and organized by categories. Visitors can easily browse the different questions to find the information they are looking for.
To add a link to the FAQ in the main navigation:
Click on Advanced Settings in the FAQ module.
Enable the Show FAQ in Navigation option.
Click on Save.
A FAQ link will automatically appear in the site's menu.
