Why Present Your Team
Enhance Credibility and Trust: showcasing your team reassures your visitors. They identify real, expert, and committed people behind your company.
Highlight Your Talents: your team is an asset. Presenting it allows you to highlight skills, key roles, and complementary profiles.
Humanize Your Brand: photos, first names, backgrounds: these elements create an emotional connection and make your communication more authentic.
Clarify Your Organization: a well-constructed Team page helps your customers understand whom to contact and how your structure operates.
Structuring Your Team Page
You can adapt the display according to your strategy:
a global presentation of the team,
a member-by-member presentation,
or a combination of both for a more comprehensive result.
Creating Your Team Page Step by Step
General Team Presentation
To Include
Collective Mission: summarize your purpose in one or two sentences. Highlight the synergy of skills serving a common goal.
Key Values: indicate the principles guiding your work (e.g., passion, rigor, innovation, service orientation).
Client Benefit: explain concretely what this team brings to your clients.
Implementation
Open the Team section from the site editor on CentralApp.
Fill in the team description and add a photo.
Save your changes.
Individual Member Presentation
Each member has a dedicated profile, limited to 800 characters, clear and memorable.
To Indicate
Function and Role: job title and concrete impact in the team.
Expertise: key skill, experience, or specialty.
Human Dimension: a value or distinctive trait to create closeness.
Photo: strongly recommended to personalize the profile.
Contact Information (optional): email, phone, or social networks.
Implementation
Open the Team section from the site editor.
Click on Add a Member.
Enter the above information.
If the member has multiple specialties, create them directly from the Team page.
Highlight all the skills of your team.
For a member with multiple specialties, simply add them via the menu on the right of the Team page.
Featuring a Member
To highlight a key profile (manager, founder, recognized expert):
Indicate "Featured" when creating the profile.
The member appears at the top of the page with a larger photo.
Their visibility is enhanced compared to other profiles.
Implementation
When creating the team member, indicate "featured" in the display type.
Best Practices for an Effective Team Page
Stay Clear and Concise: favor short sentences, lists, and an airy structure.
Harmonize Profiles: same format, similar length, and visual consistency.
Care for Visuals: quality, uniform, and professional photos.
Think SEO: naturally integrate job titles, your activity, and location if relevant.